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Completed and finished, but not forgotten in any way. For app marketers and app developers, the Apple WWDC 2024 is clearly a “lightbulb moment.” The interesting new features on display undoubtedly usher in a period of increasingly smart marketing and apps. What specifically was mentioned, though? How will all of this improve your job as a developer or marketer? Continue reading to find all of the answers to these queries and more.
Customization Your Icons for marketing your app
One of your app’s first reactions that can improve or distract from user experiences is its logo. Depending on its quality, it could even encourage or discourage a download. Now that Apple updated icon customization, the impact of branded app icons has decreased. With the ability to modify icon colors, users now essentially hold the power. For marketers, meanwhile, this can not be good news as it indicates that branding strength will diminish.
However, there’s an easy way around this. You must utilize text and other elements resistant to colour changes in order to do that. After that, you should A/B test them to make sure they stand up as planned. In addition to coloring, app users will have more flexibility to:
- Organise widgets and apps on the Home screen whatever you’d like.
- Adjust the icon sizes as needed.
- Once again, you want to use branding elements that aren’t heavily affected by size, rearranging, and colour adjustments to make sure you don’t lose out.
Win-back offers to reduce abandonment
By the time an average app is ninety-days old, 71% of users have totally discarded it. This is supported by a report from Global App Testing, which highlights an obvious but harsh truth about app marketing: gaining users is only half the fight; keeping them around is the hard part. Apple’s offers to buy the stock back are undoubtedly very beneficial. The following is how this effective method helps you win back uninterested subscribers:
Configure Personalised Offers: To gradually attract particular clients back, you can target them with lowered subscription offers.
Using macOS to Directly Purchase Offers: You can also make offers, distribute them via other media, and give users access to the deals by way of a return URL.
Putting Win-Back Offers Front and Centre: Win-back incentives, such as large personalized discounts, will be clearly visible on the App Store. This gives you the ability to effectively offer incentives that attract repeat consumers.
Fewer screenshot demands
Before Apple WWDC 2024, App Stores is going to give extra screenshots for the various iPad and iPhone display sizes. However, that requirement was eliminated. These days, all you have to do is submit one screenshot for each iPad and iPhone. With lesser screenshots, you can publish your app more quickly. You are free to include more photographs, though, if you would like your users to have some idea of what to expect. The most significant change is that it’s no longer a necessity but rather an option.
The latter part of the year is when this functionality will start to function. For app developers, this is good news because it will save them time when it comes to preparing many group of screenshots. That gives you more time to polish your software and present yourself in the best possible way.
Performance boosters for iOS sets
Apple hasn’t finished its present bag just yet. Introducing the Ad Attribution Kit, or simply AAK, to developers and markets next. Key characteristics including audience privacy, privacy thresholds, random delays, and 64 conversion values are also shared by SKAD Network. Having said that, it passes expectations to open up new options like:
features for re-engagement with deep links are included. This lets advertisers focus their advertisements at particular in-app areas.
Variety of Ad Formats: AAK’s support for a variety of advertising formats is opening up new possibilities, ranging from audio and interactive ads to static photos and videos. Interoperability-With its SKAd Network integration, which allows you to utilise both products simultaneously, you may benefit from the best of both worlds. Since it’s fixed.
A revision in the app store search
In addition, WWDC 2024 has reopened the app store search function with the introduction of the “Focus State” feature. Users can find relevant apps quickly by using the search suggestions provided by this. By doing this, developers and marketers could speed up the discovery of their apps. Specifically, the app store search will now offer two search recommendations, which are as follows:
Suggested Searches: Using user-specific data, this offers a carefully curated list of suggested search terms. Suggestion searches, as the name indicates, typically try to predict users’ needs and recommend an appropriate project.
Recent Searches: Using the recent searches feature is really easy. To allow visitors to rapidly resume where they left off, they only show previous searches.
This can be excellent news because it allows consumers to find apps that closely match their demands. Apps could be matched to user profiles more closely as a result. This consequently might help lower the rate of user attrition.
